PS for Trade and Enterprise Development Amb. Johnson Weru when he chaired a s subcommittee exhibition.He emphasized the importance Kenya's participation in the BPIFranceinno generation event that will take place on 1st of October 2020 in Paris,France.
19th September, 2020
By Public Communications Office
President Uhuru Kenyatta is expected to attend the 6th annual business forum of French and International entrepreneurs scheduled for 1st October this year in France.
The event dubbed BPIFranceInno Generation (BIG) is organized by the BPIFrance, a French Public Investment Bank, and will bring together startups, established businesses and innovators to market themselves and pitch for funding and capital support from potential investors.
The annual event which is regarded as Europe’s largest business gathering provides a distinctive opportunity for French and International entrepreneurs to explore new markets, develop business and networks, learn the latest trends and innovations, as well as understand future challenges.
Principal Secretary for Trade and Enterprise Development Ambassador Johnson Weru said the event is vital and gives Kenya a chance to showcase her products and innovations to the global audience.
“It is important for all stakeholders to consider participating in this event as it is a chance to exhibit Kenyan products and innovations to the global audience” noted the PS while chairing an exhibition Sub-Committee meeting in his boardroom. He said that the forum’s theme ‘Freedom to Create’ would enable local traders showcase their products in order to attract investors from the event.
Some Kenyan stakeholders from Kenya Export Promotion and Branding Agency (KEPROBA), Kenya National Chamber of Commerce and Industry (KNCCI) and Kenya Invest Authority (KENINVEST) have so far confirmed their participation in the event that will take place at the Accor Arena in Paris.
The programme includes a plenary session, workshops, and one-on-one sessions between entrepreneurs and investors. It is marketed as an avenue for African startups interested in expanding into the European market, specifically France.
Over 50,000 participants among them 70 top national and international speakers covering the entire spectre of the economy are expected to take part. However the number might be less due to the travel and interaction restrictions occasioned by the Corona virus pandemic.
The preparatory meeting for the main event, including high level bilateral meetings plus other high profile engagements are being handled by a bigger inter-agency committee chaired by the Ministry of Foreign Affairs.